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Sie sind hier: « Pet-Business International « Serbien « Unternehmen in Serbien « Industrie und Großhandel « Premil « 

Upgrading and Expanding the Pet Food Production and Sales at Premil

Dutch Pet Products (DPP) started as a small player in fish food and care products in 1996. Since 2001 the company’s product range has expanded to include pet food and care products for birds, rodents, cats and dogs, as well as bait for fishermen.

The company’s aim is to provide a full product range that meets the client’s requirements in terms of quality, design and packaging. DPP supplies private label products at the customer’s request. Due to high transport costs, it is not economically feasible to ship cat and dog food to the growing market in South Eastern Europe.

In order to fulfil its ambition of providing a full product range for its customers, DPP therefore wants to set up production of dog, cat and bird food in South Eastern Europe. By establishing a joint company with a local partner, DPP can ensure that its current and future customers in South Eastern Europe are supplied with all the products they need.

Premil was established in 1995 and produces some 60 tons of dog and cat food per month. In addition, Premil also sells small amounts of trout and pigeon food as well as bait for fishermen. The products are mostly sold in pet shops in Serbia. A small percentage of the production is exported to Bosnia-Herzegovina and Romania. For some time, Premil has been looking for ways to expand its production.

Dutch Pet Products and the Serbian company Premil want to join forces to set up large-scale production of dog and cat food in Serbia. The joint company will have two main goals:

1) to produce high-quality cat and dog food and sell it under the established brand name ‘Premil’ in former Yugoslavia and the surrounding countries;

2) to produce private label cat and dog food, which will be sold to DPP’s existing customers in the region and to new private label customers.

Results

•The joint venture is established;
•The new pet food factory is operational and the production personnel is trained;
•The joint venture is HACCP-certified and a turnover of at least EUR 522,750 has been realised.

Total budget
 EUR 634,000 (50 percent) funded by the Ministry of Economic Affairs

Link: Quelle

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