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Poland - rich and poor are often close neighbours

(8.6.2006) GfK survey of purchasing power in Poland

Warsaw, Konstancin-Jeziorna and Katowice reach the highest purchasing power rates in Poland. The average figure for people living in Warsaw area reaches over twice the purchasing power recorded for Lidzbark Warmiñski or Tomaszów Lubelski.

The lowest figures were recorded for rural gminas such as Kowal in Kujawsko-Pomorskie or Ciel¹dz in £ódzkie, whose residents can purchase one third of the value of goods and services than the inhabitants of Katowice.

With purchasing power exceeding Polish average by 58%, Warsaw population ranks highest of all regions. The residents of Konstancin-Jeziorna, with purchasing power at 44,7% above the average are the runners-up, followed by Katowice, Lublin (43.1% and 41.8% respectively) Grójec and £omianki (at 40.1% above the average each). The top ten of Polish strongest regions includes also Sulejówek, Pruszków, Raszyn in Mazowiecke Voivodship and &hibar;ywiec in Œl¹ske Voivodship. Total population of the above regions generates over 9% of Polish market demand.

The other end of the ranking presents an entirely different picture. The average purchasing power recorded for Kowal Gmina (Kujawsko-Pomorskie Voivodship) falls 51.4% bellow Polish average whereas an average inhabitant Ciel¹dz (£ódzkie Voivodship, Rawa Poviat) can afford goods and services worth 47.9% less than Polish average and in Serokomla (Lubelskei Voivodship, £uków Poviat) the respective figure is 46.4% lower than country average.

Podkarpacie and Lubelskie ranked the lowest for purchasing power parity

Bottom ranks in the purchasing power parity rating are occupied by Podkarpackie and Lubelskie Voivodships, falling 16.8% and 14.4% respectively, below Poland’s average. The highest rated are Mazowieckie and Œl¹skie Voivodships with purchasing power exceeding the average by 19.3% and 12.6% respectively.

10% growth of purchasing power in Poland since 2004

The highest growth, reaching nearly 13%, was recorded for Œwiêtokrzyskie, followed by £ódzkie and Opolskie at nearly 12% each. The lowest rated for growth dynamics are Lubuskie and Mazowieckie with the rate little over 8%. The group of regions with dynamics higher than Poland’s average includes also: Dolnoœl¹skie, Lubelskie, £ódzkie, Opolskie, Podkarpackie, Œwiêtokrzyskie and Œl¹skie. Regions remaining roughly at the national average include: Ma³opolske, Kujawsko-Pomorskie and Warmiñsko-Mazurskie. The lowest growth rate was recorded for Lubuskie, Mazowieckie, Podlaskie, Pomorskie, Wielkopolskie and Zachodniopomorskie. The map below shows regional differences in the dynamics of purchasing power growth:

Polarization of purchasing power in Poland

Analysis of purchasing power in Polish regions reveals a marked polarisation in Poland. On the one end there are 64 locations with purchasing power at least 20% above the country’s average. Meanwhile, the opposite end of the scale holds 1441 locations with the respective figure falling 20% short of the average for Poland. High purchasing potential is concentrated in towns such as: Jastrzêbie-Zdrój, Katowice, P³ock, Poznañ, Sopot, Tychy, Warszawa and Pruszków and Lubiñ Poviats. The bottom section of the same ranking is occupied by poviats: Zamojski, Che³mski, Kolneñski, Brzozowski, Suwalski, Przemyski and W³oc³awski.

GfK’s survey of purchasing power
Results quoted above are included in the " 2006 General Purchasing Power Index” providing purchasing power records for Poland in regional breakdown to voivodships, poviats and gminas. 

The GfK Group

The GfK Group, the No. 5 market research organization worldwide, achieved sales of EUR 937 million for financial year 2005 (2004: EUR 672 million) in its five business divisions, Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. In addition to 13 German subsidiaries, the company has over 130 subsidiaries and affiliates located in 70 countries. Of a current total of more than 7,500 employees, approx. 1,500 are based in Germany. For further information, visit the website: www.gfk.com.

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