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4th India International Pet Trade Fair (IIPTF): Post Show Report

All 3 days of the fair went off smoothly, with thousands upon thousands of pet lovers, businessmen, veterinarians, etc, thronging the venue

IIPTF 2010 was a tremendous success, exceeding its predecessors in both footfall (above 80,000) and magnanimity (55,000 sq ft). The fair kickstarted on 12 February at NSIC Bhawan, Okhla Industrial Estate, New Delhi, and went on till 14 February.

All 3 days of the fair went off smoothly, with thousands upon thousands of pet lovers, enthusiasts, pet parents, etc, thronging the venue with their families and pets.

 On the business side too, our exhibitors received a great response as businessmen of the Indian pet industry visited the fair to network and liaison in hopes of affiliating themselves with manufacturers, exporters, importers, etc, for business generation. Besides the wide gamut of pet products and services on display, the pet events (Obedience Show, the All Breed Championship and the Cat & Dog Fashion Shows) attracted enormous crowds.

The fair concluded on February 14 (Valentine’s Day) with a grand finale, ie, the cat & dog fashion shows, wherein dogs and cats dressed in vibrant, innovative costumes competed for first prize. Exhibitors included those from across India in all facets of the pet industry, as well as, from Canada, USA and Poland. Several exhibitors were supported by the attendance of their foreign suppliers/partners including those from Italy, Germany, China, New Zealand, Japan, Nigeria, Bangladesh and Spain.

In this year’s edition, a ‘Garden & Landscaping’ section, comprising products and services related to the garden and landscape industry in the country was introduced on a small scale, to highlight the affiliation between pets and nature. This endeavour, too, was received positively by the visiting public and gardening industry, strengthening our intent to amplify this segment further in future reprints of the fair. Another new initiative—that of including cats and emphasising them as loving and worthy pets was enforced at this year’s fair via the Cat Fashion Show, which was held on 14 February.

On the business front, an informative seminar for proprietors of pet shops was conducted by the Indian Retail School, which educated attendees on the “Best Practices in Retailing & Visual Merchandising and Communication”. Also, a coach tour was organised for the benefit of foreign delegates taking them to 9 major pet retail stores in the capital to familiarise the former with how the pet industry works in India.

The tour helped the international delegates to learn about the standards and methods employed by the Indian pet industry to market its goods, forge potential business tieups, as well as, explore the scope of the Indian pet business industry.

In all its facets, IIPTF 2010 met the goals set out by its mission statement, which constituted:

- Giving impetus to the pet industry in India by acting as a forum for importers, exporters, manufacturers and service providers of the pet vertical where they can congregate, interact, discuss, network and forge vital business relationships;

- Increasing awareness about responsible pet ownership & parenting. The various services on display educated people on topics like pet healthcare, grooming, hygiene, etc;

- Emphasising public pets as desirable and worthy pets, thereby helping increase the level of their adoptions in the country. Registration for all 3 of the pet events allowed mixed breeds, in addition to the pedigreed elite, to welcome and cherish the former. PAWS, the NGO, was granted a stall gratis, to raise funds for its operations and to give out pups for adoption. Furthermore, a portion of the ticket sales, too, went to PAWS

EXHIBITORS THIS YEAR

Aakriti; Agro Food Industries; Allanasons Limited; Ankur Exports; Ansi Exports; Ashapura Exports Pvt. Ltd; Asian Diet Products Ltd; Bharat International; Bloo Aqua Studio; Bow Wow; Dogspot; Bisleri International Pvt Ltd; Earthly Creations; Fish Aquarium Home; Furminator Inc; Glenands Products; Harrison Pet Products Inc; Jawa Aquatics; Kumar Industries; Mahatta & Co; Mars International India Pvt Ltd; Max Vets; PAWS (Pet Animal Welfare Society); Peekay Farm Equipments (I) Pvt. Ltd; Pet Club India; Petsetgo; Petswill; Prashant Generator Co; Quicksilver Farriery Supplies; Royale Kings; Royal Canin India Pvt Ltd; Sai Impex; Scooby Scrub; Sernea Enterprises; Shapes Products Pvt Ltd; Shivam Polymers; Southern India Aquaculture; Sowar Private Limited; Storeandeasy (Unit of Kansons Overseas Limited); Sugetsu School of Ikebana; Sunrise Leisure Systems; Ideal Home & Garden; Times ID-Card Systems; Tradeindia.com; Uno Feeds; Virbac Animal Health India Pvt Ltd; and Zorba International.