The IIPTF is both Business-to-Business (B2B) and Business-to-Consumer (B2C.) This is because a trade fair needs to have synergy, and were not big enough YET to rely solely on B2B interaction to generate that synergy
The first edition of India International Pet Fair ran in New Delhi, India between 09 & 10 February 2007 under the name of Creature Companions International Pet Fair