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Pet Food Markt Österreich - Marktbeurteilung durch US Commercial Service 2001

With a growing number of both single households and older people seeking contact to living beings, the number of pets has been rising for a long time. As pet food meets only 34 percent of dietary needs of Austria’s dogs and 38 percent of cats, Austria’s pet food market should increase considerably in the next few years. It is believed that in the long term 80 percent penetration of the Austrian market will be possible.

Most pet food is sold in supermarket chains, drug stores and gas station convenience stores. In addition, pet food is sold by veterinarians and pet shops. Around 3 percent of the total dog and cat food is marketed by non-grocery outlets.

The lion’s share of pet food imports comes from other EU countries, followed by central Europe. The predominant suppliers are France and Germany. Direct imports from the U.S. are marginal but somewhat large quantities of U.S. petfood should come from other European countries, particularly Germany. Austria is a net exporter of pet food.

Pet food is defined as livestock feed. No registration is required for marketing pet food in Austria, but the product must comply with EU regulations.