Sie sind hier: Österreich Marketing-Wirtschaftsbuch Marketing Buch Trade-Marketing
Retailing in the 21st Century |
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 Manfred Krafft, Murali Mantrala
Sprache: Englisch
Gebundene Ausgabe - 400 Seiten - Springer, Berlin
Erscheinungsdatum: Oktober 2005
ISBN: 3540283994 Hier bei Amazon bestellen! Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of radio frequency identification' (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO AG and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, "Retailing in the 21st Century" offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.
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