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Wikinomics: How Mass Collaboration Changes Everything |
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Don Tapscott, Anthony D. Williams
Gebundene Ausgabe: 408 Seiten Verlag: Atlantic Books (12. Juli 2007) Sprache: Englisch ISBN-10: 1843546361 ISBN-13: 978-1843546368 Hier bei Amazon bestellen! The knowledge, resources, and computing power of billions of people are self-organizing into a massive new collective force. Interconnected and orchestrated through blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the Web is being reinvented to provide the first global platform for collaboration in history. "Wikinomics" is the definitive investigation into how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in this newly-emerging, networked economy. Encouraging consumers, employees, suppliers, partners and competitors alike to share information and ideas, mass collaboration marks a profound change in the way business is conducted and radically alters the future of corporate architecture, strategy and management.
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